5by5: Business Modeling for New Services, Matthew Kelly

Interview with Matthew Kelly, Partner & Business Designer at DoTankDo

By Thomas Brandenburg

“For most services, it is likely a matter of time before ‘failure’ occurs.  Limping along with something that doesn’t work without experimenting and changing things is where folks can get into real trouble.  There is no ‘golden business model’ — having a gallery of options that are in various stages of development helps keep you nimble and ready for change.” —Matthew Kelly

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